Word: colas
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...Coca-cola officials have often been asked about their 100-year rivalry with Pepsi-Cola, and they usually respond diplomatically, claiming to benefit from having a competitor that has seemingly fought them to a standstill for every drop of business worldwide. "If Pepsi didn't exist, we'd have to invent it," is the generous reply...
...need money. Students have plenty of it to spend: $72 billion for all kids through high school, according to the most recent figures from Consumers Union. Those twin economic pressures have led to a disturbing trend on school grounds. In the past nine months, public school exclusivity deals with cola companies have soared 300%, to a record 150. And that's just the most obvious signal that schools are open for business. Calvin Klein models pout on the covers of textbooks; homecoming may be sponsored by Dr Pepper; Taco Bell dishes up burritos at a school cafeteria near...
...businesses. "Ever since Peter Ueberroth made the Olympics into a big business event at the 1984 games in Los Angeles," says Saporito, "the games have changed into a pure money event." Although Johnson & Johnson is the first major company to pull out and sponsors such as Coca-Cola have remained on board, no new corporations have signed on as Olympic backers since the scandal broke. Now some observers believe that the rumbling set off by the Johnson & Johnson decision could turn into an avalanche if the IOC does not succeed in cleaning...
...Camping's fun; CNN's better Not far from the First Lady's desert encampment were R.V.s equipped with showers, toilets and TVs. Coca-Cola machines were also provided, courtesy of Morocco's King Hassan...
...just one of many alleged plots to fleece R. and D.-rich pharmaceutical firms. Last spring a Gillette consultant went to prison for trying to market secret designs of the company's Mach3 razor to competitors such as Bic. And a small Maryland soft-drink distributor claims that Coca-Cola Enterprises, the bottler partly owned by Coke, used wiretapping and other shady tactics to destroy his business. CCE denies all the charges...