Word: colas
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METAPHOR BILL GATES: "Forcing Microsoft to include Netscape's competing software in our operating system is like requiring Coca-Cola to include three cans of Pepsi in every six-pack it sells...
...Explorer browser that is even more thoroughly knit into Windows 98 than it was into Win 95. A third, according to Microsoft, was that the company include a copy of Navigator in every copy of Win 98 that it ships. "It would be a lot like asking Coca-Cola to ship three Pepsis with every six-pack," a Microsoft official fumed afterward...
Like its ad campaign, Surge is a bit of a puzzle. True, the new Coca-Cola product is often likened to Mountain Dew. But its sudden appearance on the market, weird after-taste and suspicious propensity to turn the drinker's mouth green, all deserve examination. Is this simply, as Maximillian Gomez-Trochez '00 put it, "The Coca-Cola attempt to put down those irresponsible Mountain Dewers"? Another example of "porcine capitalism at its worst"? Garish vocabulary aside, Gomez-Trochez has a point which no survivor of Ec 10 can ignore. Surge may just be Coca-Cola's attempt...
...appeal of this bastard child of 7-Up and Jolt? A sinister picture is painted by Elliot T. Weiss '99. "Maybe in another attempt to corner some area of the market, they left some ingredient off." The hypothesis hearkens back to the rumors that the soft drink Coca-Cola had a little something extra in it's original formula to attract and then addict its buyers. "Maybe it's some government conspiracy tested in small towns," Weiss adds. "I suddenly saw Surge a year ago in a rural town in the Carolinas." It seems the drink was given a trial...
Fortunately for Nike, the brand is not so controversial in the rest of the world, where most of its growth lies. Last year sales outside the U.S. increased 49%, and represent about 38% of the total. Like Coca-Cola, Nike measures purchases per capita per country. In the U.S. it's more than $20, but in the rest of the world the figure is $6 or $7, and as little as $2 or $3 in Germany, home of Adidas and Puma. That's why Nike has made soccer the focus of an unprecedented assault. The logic is simple. Soccer...