Word: colas
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Imperial Coca-Cola...
Coke's peaceful near-conquest of the world is one of the remarkable phenomena of the age. It has put itself (in the phrase of a Coca-Cola executive) "always within an arm's length of desire." And where there is no desire for it, Coke creates desire. Its advertising, which garnishes the world from the edge of the Arctic to the Cape of Good Hope, has created more new appetites and thirsts in more people than an army of dancing girls bearing jugs of wine. It has brought refrigeration to sweltering one-ox towns without plumbing...
...monthly travels include trips to Russia andadditional weekend jaunts to pitch the project tocorporate sponsors--including Coca-Cola andHewlett Packard. The Truman Scholar also spendstime in consultation with the project's directors,who include the Dalai Lama, Jimmy Carter, formerIsraeli Prime Minister Shimon Peres and formerIrish President Mary Robinson...
...American consumerism is fast consuming Moscow's population. The perestroika-era novelty of Gorbachev sneaking McDonald's and Pepsi through the gates to a hungry population has begot a deluge of American products. Today, the area behind the Kremlin looks quite a bit like Times Square. Sanyo and Coca-Cola signs light up the night sky. Russians chow down at a McDonald's only a few blocks from the Kremlin, while a Pizza Hut a few blocks further down Tverskaya Boulevard faces a statue of Pushkin, Russia's national poet...
...newsletter Personal Finance, notes that Buffett may feel vulnerable. The stock market has roared ahead in the past three years on the power of a "perfect-world" economy, one where inflation was low but earnings were robust. Buffett's stocks, more than most, have been big winners. Coca-Cola, his largest holding, has shown an average annual gain of 36.2% since the end of 1994, vs. 30.6% for the Standard & Poor's 500. Coke now trades at about $67 a share, more than 40 times last year's earnings and close to double the earnings multiple for the average stock...