Word: colas
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...grabs a hold of a bottle of Coca-Cola and takes a few sips. He sighs, as though something's missing...
...being). But most industry executives believe Sony must do more to fix its studio than merely shuffle executives. After a profligate run that astonished Hollywood, Sony acknowledged in 1994 that it had lost more than $3 billion on its filmed-entertainment operations since it bought Columbia Pictures from Coca-Cola...
...ANGELES: Gain a star center, lose a soft-drink sponsor. That was the trade the Los Angeles Lakers made in signing Shaquille O'Neal. Since O'Neal is a spokesman for Pepsi in his spare time, Coca-Cola has decided to end its five-year sponsorship of the Lakers, since in the Atlanta firm's view, O'Neal represents the fox in the Coke chicken coop. "There was nothing to prevent Shaq from pulling out a Pepsi in the locker room during an on-camera interview," said a Coca-Cola spokesman. In fact, that's almost what O'Neal...
...ANGELES: Gain a star center, lose a soft-drink sponsor. That was the trade the Los Angeles Lakers made in signing Shaquille O'Neal. Since O'Neal is a spokesman for Pepsi in his spare time, Coca-Cola has decided to end its five-year sponsorship of the Lakers, since in the Atlanta firm's view, O'Neal represents the fox in the Coke chicken coop. "There was nothing to prevent Shaq from pulling out a Pepsi in the locker room during an on-camera interview," said a Coca-Cola spokesman. In fact, that's almost what O'Neal...
...partnerships or muscling undesirable bottlers out of the way. Pepsi, for instance, now has a 40% interest in its bottlers. Earlier this summer Coke arranged to buy out its British partner, Cadbury Schweppes; the two were the beverage version of Charles and Di. Coke's new partner is Coca-Cola Enterprises, the world's biggest bottler--44% owned by Coke. In this same manner Coke has reclaimed operations in the Benelux countries and France and set up "anchor bottlers" such as Coca-Cola Amatil in Vienna, which handles Central Europe. Pepsi General Bottlers of Chicago supply Poland as well...