Word: colas
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...beers came, but I decided I was really in the mood for something else. I asked for a Diet Coke. I received a blank stare. My bad. They call it Coca Cola Light out here. I tried again in broken Japanese, "Coca Cola Light Onegai-shimasu." This time, the response was only laughter--not only from the bartender/chef but also from Ishii-san and the dozen or so other people in the restaurant...
Ishii-san told me how the Coca-Cola marketing crew brought Coca Cola Light to Japan about 10 years ago. At first, it was everywhere...
Consequently, the Japanese marketing powers decided to add some fat and sugar to yogurt, freeze it, and, voila. Apparently, after the failure of Coca Cola Light, the marketing gurus were not going to make another blunder by introducing America's favorite sugar-free, fat-free dessert. (I later learned that TCBY allegedly exists in Osaka, but the store was closed when I attempted to visit it at 9:00 last Sunday night...
...melting pot where many thousands of visitors daily could wander without paying for tickets, or passing through metal detectors. It was the place where the kids could frolic in a misty fountain. It was also the commercial heart of the games, home to the Swatch pavilion, the Coca-Cola Olympic City, Budweiser's Bud World, and an enormous AT&T sound stage. And as the competition drew to a close Friday evening, thousands of revelers had gathered here to enjoy a free concert by Jack Mack and the Heart Attack--or simply continue savoring the excitement...
...comfortable pace. Stores close at 2 p.m. for the three-hour lunch and siesta. Every night, old and young people alike trek to the barrio humedo (the bar-pub section of town) to talk, dance and quaff wine and beer (both of which are cheaper than Coca-Cola). There is no real need for cars to get anywhere; in any case, the people are friendly and will actually talk to you in the street. Leon is a city that is laid-back, sociable and always feliz--though hardly ever drunk or violent. The contrast to the United States is always...