Word: colas
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These Olympians, or rather their virtual realities, are part of the show in Coca-Cola Olympic City at Centennial Olympic Park, the not-yet-completed plaza that the Atlanta Committee for the Olympic Games (A.C.O.G.) hopes will be the meeting place for what one official calls "the largest peacetime gathering of humanity in the history of humanity." Be that as it may, 2 million will descend upon Atlanta next week for the 100th anniversary of the Olympics, and they are entitled to ask, "Is Atlanta ready...
...visit to Coca-Cola Olympic City 18 days before the opening ceremonies is any indication, Atlanta is at least ready to embrace the traditional Olympic spirit of commercialism, i.e., go for your gold. For an admission fee ($13 for adults, $8 for children), you can step into the world of corporate sponsorship: meet Olympians in the Reebok Athlete Center, take the kids to Ronald McDonald's SportsPlace, watch a Discovery Channel presentation of A World of Champions. You can refresh yourself with a cooling mist from the bottle caps of the giant Coca-Cola bottles scattered throughout the park--aesthetically...
There are two ways an immigrant can assimilate into American life. One approach is to embrace mainstream culture, the sitcoms, the Coca-Cola, the straight-ahead pop music and, of course, the English language. The other way is to assert your own identity, your own heritage, and compel the rest of America to taste your spices, to dance to your Afro-Cuban grooves. Estefan has done both. From the mid-1980s on, her work with the Miami Sound Machine consisted mostly of processed American-style dance music seasoned with punchy Latin rhythms. "She was the first to take Latin-influenced...
...charity and went to study with a guru in Puttaparthi, India, a remote city that is probably one of the few places on the globe where there isn't a Hard Rock Cafe. Music had become too corporate for Tigrett's liking; rock songs were turning up in cola commercials, beer companies were sponsoring concert tours. Tigrett wanted to get away from it all, find an ashram and meditate--and since he had profited mightily from rock commercialization himself, he had enough disposable income to finance his escape. But after a few years of respite, Tigrett's guru gave...
...defensive tag Atlanta gives itself--"The City Too Busy to Hate"--rearticulates the hope that busy-ness can paper over resentments. And, to a remarkable extent, the city has made good on its promise: Atlanta is famously the center of the Cable News Network, Delta Air Lines and Coca-Cola; and for four straight years in the '90s, "Hotlanta" led the nation in the creation of jobs...