Word: colas
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...Success The flavored-milk straws hit Australian shelves in late 2005 and are now sold in 69 countries; Russia and China will soon join the list. Baron is also looking at flavor straws for water and fruit juice. Ingredients have been trialed that make soda water taste like Coca-Cola, and an Indian company called recently to ask if it was possible to add spicy masala flavor to the beads for mixing with orange juice. "It tasted great," Baron says of the sample batch...
...pleasures, Coke and Pepsi would be poised to ride out this rough economy on similar waves. But Coke has turned in strong earnings lately while Pepsi has lagged. The divergence in performance stems less from an evolution of American tastes than from a gradual parting of strategic paths. The cola twins differ more and more in their nonbubbly portfolios...
...Beyond its trademark cola, Pepsi has 17 distinct brands, ranging from Lay's and Doritos to Cheetos and Quaker Foods, that each generate more than $1 billion a year in sales. That's a power portfolio by any measure. But this year has taken a big bite out of the company's profitability. Cost inflation of close to 10% in 2008 means each bag of chips has cost Pepsi more to produce, even as belt-tightening consumers resist paying more for their food. Earlier this year, skyrocketing prices for corn, rice, wheat, vegetable oils and other key ingredients further added...
...products to market, according to a study of 31 nations published in the September/October issue of Marketing Science. (Norway was second, with the U.S. ranking sixth.) Even international brands target the insatiable Japanese market differently. Pepsi, for instance, has introduced Japan-only products such as Pepsi White (a cola and yogurt drink that's supposed to conjure up a white Christmas), Pepsi Max (a zero-calorie soda with a lemony zing) and Pepsi Ice Cucumber (a green-hued, summery concoction). Cheetos, meanwhile, has expanded its repertoire in Japan by adding a strawberry-chocolate flavor, a far cry from its usual...
...relation of art and culture,” he says.In this vein, Buchloh hopes that undergraduates will walk away from the conference with a fuller understanding of the lasting complexities of Warhol’s work. The event will emphasize that Warhol is not a brand-name like Coca-Cola or Disney but rather an artist whose influence has yet to diminish. —Staff writer Kerry A. Goodenow can be reached at goodenow@fas.harvard.edu...