Word: colas
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...devout Pepsi drinker. Despite shifts in fads and general opinion, I was true to my soft drink. Peer pressure and public ridicule could never sway my faith sneered at the weak-willed fools who fluctuated monthly between Pepsi and that other cola...
...tastes horrible. I was really thirsty, but I still was not able to finish an entire can of the stuff. I went to the Crimson newsrooms and actually drank a can of Coca-Cola to get the taste out of my mouth...
...Your company also helped create Coca-Cola's new advertising campaign. You are consulting with Nike and advising computer firms on possible entertainment products. Are you bored with being a talent agent...
Being the ultimate agent, however, isn't enough for Ovitz; he's thinking bigger, ignoring nearly all the comfortable old show business boundaries. Lately he has extended his radius of operations, scaring the bejesus out of Madison Avenue by devising two dozen smart, sexy TV spots for Coca-Cola, and he may be looking to poach other business from the ad agencies. And still he wants more. He has turned himself into the movie industry's highest-profile investment broker in the past few years, arranging the multibillion-dollar acquisitions of Columbia Pictures by Sony and MCA/Universal by Matsushita...
Criticism of excessive executive pay may finally be hitting home. Reacting to shareholder protests, Coca-Cola reduced the compensation of its chairman Roberto Goizueta $59 million, to a mere $4.5 million. Goizueta received a 10% raise in salary, bonus and incentives but was not offered any stock options. Last year he was awarded 1 million shares, worth $59.4 million, on top of his pay. Coca-Cola's operating profits had jumped 18% despite a treacherous year; even so, the company wanted to avoid another wave of stockholder complaints...