Word: colas
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...seems to be the rule of the day -- clearer is better. Manufacturers of all sorts of products are convinced that consumers equate transparent with natural and healthy. Result: products like clear dishwashing liquid and clear roll-on deodorant. Soft-drink titan Coca-Cola has invented a colorless version of its classic diet soda Tab, while rival Pepsico has struck back with "Crystal" equivalents of regular and Diet Pepsi, as sweet as ever but clear as water...
...joins a Who's Who of U.S. companies entering or expanding in China. Among them are Motorola, McDonald's, Nike and Ford Motor. Coca-Cola greatly enhanced its Chinese presence by agreeing to build or upgrade 10 bottling plants in the interior of the country. And that's only a small start toward quenching a billion thirsts...
...spokesman for McCann, which came up with the new slogan, "Always Coca- Cola," maintains that the agency is pleased with the new commercials. McCann will remain Coke's agency of record, creating ads and providing a variety of marketing and administrative services in many of the 195 countries where Coca-Cola sold a record 10 billion cases of its regular and diet sodas last year. If the help from Hollywood was cause for anxiety, what really matters for both Coke and McCann is their strong new armory of advertising for the company's flagship brand...
...with an officer in camouflage fatigues standing at attention nearby, Mobutu shows no signs of fearing the turmoil that threatens to engulf him. "I have rendered my country and people an enormous service," he says, beckoning to a servant who rushes up with an iced Baccarat tumbler of Coca-Cola. "They owe me everything." Then why not hold elections? "I plan to. I would win them." Then he leans back in his gold thronelike chair, staring into the distant jungle. "If ever I leave power, it will be only in conditions of beauty, never under pressure...
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