Word: colas
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...icons of popular American culture or of America itself. While it is true that the Japanese -- like many Americans -- think twice about buying an American car, they consume more than a billion dollars' worth of McDonald's fast food each year and another billion in soft drinks from Coca-Cola...
...Kroger and Acme, the channel placates the impatient with news capsules and short features. The station, produced by a subsidiary of Turner Broadcasting, offers yet another outlet for CNN -- already visible in airports and movie theaters -- and has sold more than 80% of available airtime to advertisers like Coca-Cola and Nabisco...
...fact is, an original is an original. I was just as disappointed with chocolate Twinkies, which came out a few years and have since been discontinued; and when Coca-Cola tried New Coke...
...says Times Square has lost its famous gaudy sparkle? At 11:53 p.m. on New Year's Eve, Coca-Cola flipped on the switch to launch its contribution to Broadway's born-again glitz: a $3 million, 55-ton billboard featuring a four- story Coke bottle made of fiber glass. A high-tech version of the Coke sign that has reigned in various Times Square locations for 75 years, the billboard contains a mile of neon tubing, 60 miles of optical fiber and more than 13,000 incandescent light bulbs. Controlled by a robotic animation system, the giant bottle pops...
...Charles declaiming the now familiar slogan. By last spring, creative director Tony DeGregorio and his staff had settled on a new theme for Diet Coke: "There's just one." What they needed was advertising to go with it. By summer, Lintas got the go-ahead from client Coca-Cola for a spot featuring Elton John performing before an audience sprinkled with the actual images of famous Golden Age movie stars, courtesy of the latest in special effects...