Word: colas
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America is immensely popular in Eastern Europe. Newly liberated, East Europeans crave for America, for them a mixture of freedom and modernity, of the Statue of Liberty, of Coca-Cola and of blue jeans -- a symbiosis between liberating principle and pop culture. West Europeans, celebrating the regained unity of the Continent and the prospect of a renaissance there, also yearn to keep close to America. Still not autonomous in terms of security, they want Americans to stay on European soil, not only to provide a balance vis-a-vis the remaining military power of the Soviet Union but also...
When Atlanta was chosen as the site of the 1996 Olympic Summer Games, officials in some rival cities grumbled about the inevitable triumph of "Coca-Cola capitalism." That complaint had a realistic edge: the soft- drink giant is based in Atlanta and strongly supported the hometown bid to the International Olympic Committee. Sensing a golden marketing opportunity, archrival Pepsi is suggesting to consumers in three losing cities -- Athens, Rome and Melbourne -- that they should register their displeasure at the checkout counter. In a newspaper advertisement in the Australian city, Pepsi declared, "If you don't like the I.O.C.'s choice...
CONDOM's goal will be to give Harvard students visual, auditory and tactile access to objects which have been unfairly suppressed in America. Our first project is to drive a Ford Pinto into the middle of Harvard Yard. Secondly, we will douse Archie Epps and Joseph Nye in Tab Cola. Then, we will stop at nothing short of a Core course discussing the needlessly canceled NBC hit, "Manimal...
...misgivings about the Greek capital's pollution and potential safety problems. Atlanta promised smoother sailing, to say nothing of the likelihood of the kind of neat profit from commercial sponsorship perfected at the 1984 Games in Los Angeles. Complained Melina Mercouri, actress and former Greek Minister of Culture: "Coca-Cola won over the Parthenon...
Eager to reassure I.O.C. members who felt the 1984 Los Angeles Olympics had gone too far in commercializing the Games, the committee liked to stress the city's appeal as a symbol of racial harmony. Now comes the tricky part: making room for both Coca-Cola and the spirit of the Parthenon...