Word: colas
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...time a product has been around for a century or more, it has produced mountains of nostalgia-inducing memorabilia. At Coca-Cola (age: 104), that history had been gathering dust in the company's Atlanta archives until several years ago, when Coke realized its marketing value. Last week the company opened a $15 million corporate museum called the World of Coca-Cola (admission: $2.50). The three-story building houses more than 1,000 artifacts, memorabilia and documents, ranging from 75-year-old green-glass bottles to advertising posters with tag lines like "The Ideal Brain Tonic" and "Coke...
...Tungsram, one of the world's largest light-bulb makers. GE plans to light up Europe by selling the bulbs across the Continent. In Poland, Italian automaker Fiat, in partnership with a Polish company, plans to build 1.5 million subcompacts during the next ten years. In East Germany, Coca-Cola is pouring out $140 million to turn six aging state-owned soft-drink plants into gleaming Coke bottlers...
...COCA-COLA...
...ally in a U.S. company. After four years of negotiations, PepsiCo last week began to sell its soft drinks in India. Over the next ten years, PepsiCo and its Indian partners are expected to invest $1 billion in their joint venture. As a result, Christopher Sinclair, president of Pepsi-Cola International, has urged U.S. Trade Representative Carla Hills not to impose any economic sanctions against India. Says Sinclair: "We feel that punitive actions by the U.S. would only derail things." Hills has until July 16 to make her decision...
Next month the 47-nation International Bureau of Exhibitions (B.I.E.) will choose among Venice, Hanover and Toronto as hosts for the fair. A consortium of 40 companies, ranging from Fiat to Benetton, Olivetti to Coca-Cola, is mounting a vigorous campaign for the honor, arguing that the Expo would breathe life into the area's failing economy. But the city's devotees from around the world are convinced that if Venice wins, it will be lost. "The Expo would be a biblical disaster," says outgoing Mayor Antonio Casellati. "We would be signing the city's death sentence...