Word: colas
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...Deux Magots wonders what you'd like to be served. Located just across from the old church, the Deux Magots derives its strange name from two large Chinese statues that sit high up in the center of the cafe. Prices today are appalling: a Coca-Cola costs $5, a Bloody Mary $10. But as one sits on the eastern terrace of the Deux Magots in a spring sunset, looking out toward the medieval church spire across a newly installed array of lilacs, tulips and apple trees all in flower, one can hardly help feeling that such a vista is worth...
...Coca-Cola has always been the world's most popular soda. But in 1985 its Atlanta-based makers decided to replace it with New Coke, a sweeter concoction designed to challenge perennial opponent Pepsi. New Coke became the marketing fiasco of the decade. Within three months, soft-drink sippers loyal to the old formula forced its return; it reappeared as Coca-Cola Classic. Since then New Coke's market share has shriveled. Last week, in an effort to resuscitate the comatose cola, the company announced plans to test market New Coke under a new name: Coke...
...campaign is the most blatant attempt yet to take on the Real Thing's / rival. "Coke II will be directed at Pepsi drinkers," Coca-Cola spokesman Randy Donaldson admits. "It will offer them two things: real cola taste plus the sweetness of Pepsi." Coke II's packaging will even carry the red, white and blue colors familiar to Pepsi fanciers. Should Coke II succeed, market observers speculate that Coca-Cola Classic would be free to revert to its original name: Coca-Cola...
Coke is it, even for Tutu--In the United States, many college activists have urged their fellow students to boycott products of the Coca-Cola Company, because Coca-Cola still has investments in South Africa. But when a reporter went to the Charles Hotel this week to interview South African Archbishop Desmond M. Tutu--the Nobel Peace Prize winner and leader of the anti-apartheid movement--Tutu was serving Coke...
...those were the days, nearly 20 years ago, when Coca-Cola gathered a group of young students and models on a hilltop near Rome to sing what would become the most memorable U.S. ad ditty of the era: "I'd like to teach the world to sing, in perfect harmony/ I'd like to buy the world a Coke and keep it company." The choristers got a flat $50 fee, while the commercial earned Coca-Cola thousands of approval letters and the effervescence of a song that sold more than 1 million copies...