Word: colas
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...front. "If people are perceiving that we're using water at their expense, that's not a sustainable operation," he says. "We sell a brand. For us, having goodwill in the community is an important thing." Last December, Coke spent $10 million to establish the Coca-Cola India Foundation, which has already installed 320 rainwater harvesting structures in 17 Indian states, and plans to provide clean drinking water to 1,000 schools...
...Coca-Cola sells 1.5 billion beverages a day in over 200 countries, and it takes about 2.5 liters of water to produce just one liter of its products at Coke's bottling plants. In 2006 Coca-Cola and its bottlers used 80 billion gallons (290 billion liters) of water to produce its beverages - equivalent to one-fifth of the daily water usage of the U.S. Some 40% of that went into drinks like Coke, Sprite and Fanta. The other 60% was consumed by the firm's supply chain and in the production of ingredients, including the water-intensive process...
...That big thirst is why it's essential that Coca-Cola addresses water issues as part of its corporate social responsibility program, says Jeff Seabright, the company's vice president of environment and water resources. Population growth and climate change mean that water is no longer available in seemingly limitless quantities - and Coke needs to be part of the solution, not part of the problem. "It's great that companies used to hand out checks for scholarships or to clean up litter," says Seabright, "but increasingly the real relevance is using the company's core competence to address issues that...
...village in India's southern state of Kerala, accused the company's bottling plant there of depleting and polluting groundwater. Two years later, the local government forced Coke to shut down the plant. In 2006, when a New Delhi research group found high levels of pesticides in Coca-Cola and PepsiCo's locally produced soft drinks, several Indian states banned their sale. The incidents were particularly worrisome because they hurt Coke's brand in a rapidly developing market that's considered key to future growth...
...Coca-Cola's biggest bottling plant in China, located in Shanghai, plastic bottles and aluminum cans zoom by on conveyer belts, weaving in and out of massive machines that shape, clean and fill the containers. Grimy wastewater, generated from the cleaning of water filters and the heating and cooling of drinks, is shunted to a separate building behind the factory where it is treated so it can be used for street-cleaning, car-washing and other secondary uses. Leaking pipes have been fixed to save water, and a dry lubricant is used to keep conveyer belts running smoothly with less...