Word: colas
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Give your pajama-stagger a little pep. Redden your already blood-shot eyes. It's time for the Coca-Cola Company's latest marketing coup...
...Puttnam, 46, had a fatal propensity for picking fights with powerful figures. He clashed with Bill Cosby over the comedian's forthcoming film, Leonard Part 6. Cosby was so enraged that he took his next project to Warner Bros., and complained to executives of Columbia's parent, Coca-Cola, which Cosby has long served as a pitchman...
...were advertising executives. Attracted by his rapport with children, Jell-O hired Cosby in 1974 for a series of commercials in which he talked and mugged with youngsters eating Jell-O pudding. He was soon in demand for other TV spots, hawking products for Ford, Texas Instruments and Coca-Cola, among others. His latest client, E.F. Hutton, reportedly paid him more than $5 million for a long-term deal. "The advertising business was looking for universality that shatters the color image," says Fred Danzig, editor of Advertising Age. "Cosby does that...
...core of Apple's line: the Macintosh SE and the Macintosh II. Many executives have decided that Apple's machines are more user friendly than comparable IBM models. Apple's success in the office market is largely the work of Chairman John Sculley, 48, the hard- driving ex-Pepsi-Cola president. At first, his strategy of going after sales at major corporations created a legion of skeptics. But now Sculley, who wrested control of Apple in September 1985 from Co-Founder Steve Jobs, can afford to feel vindicated. Partly on the strength of burgeoning corporate sales, the company, based...
...title of this first novel is a trifle misleading. Rick Wheeler, an RC Cola salesman in western Massachusetts, owns very little except a tense marriage with Paige, his wife of five years. In the past, after fights in their small apartment, Rick could escape by driving across the state line to Vermont, where Paige has never been, hence a place that he can claim as his alone. Now even that consolation seems pointless. Six months after her miscarriage, which has driven Rick into self-absorbed guilt and silence, Paige has moved out. The question of whether this marriage...