Word: colas
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Ueberroth negotiated each contract and colleagues say his familiar reverse salesmanship--earnestly seeming to take the other person's side--was awesome to watch. He put soft-drink companies, for example, through the same kind of high-stakes contest as the TV networks. Coca-Cola, after hearing a flag-waving sell from Ueberroth, jumped its bid all the way to $12.6 million. When IBM decided not to participate, Ueberroth, who badly wanted to use their technology at the Games, called Chairman Frank Cary. The firm that sponsored the Games, Ueberroth said solicitously, would gain a global identity with the next...
FREEZES. Beneficiaries of virtually all Government programs except Social Security that are indexed to the inflation rate would lose their 1986 cost of living adjustment (COLA). Those who would be affected include 2.6 million federal retirees and their dependents, who belong to the Government's military and civil service pension plans. Likewise, the 21.5 million recipients of food stamps, as well as smaller benefit programs like aid to black-lung sufferers, would lose their protection against inflation for a year. The saving generated by this one-year "pause" in COLA growth compounded through 1988 would total $13.2 billion...
...Coca-Cola Gold Helmet Awards went to Flutie as the Division I player of the year and to Gary-Errico of Lowell as the Division II player of the year...
...policies. The execution was left to Tuesday Team Inc., the cadre of Madison Avenue superstars recruited for the re-election account. Few of them had done political commercials before; their experience lay in dreaming up singing felines for Meow Mix cat food and tingly, tender ads for Pepsi-Cola. Disappointed with the mediocre political spots used in 1980, Deaver and Nancy Reagan this time insisted on high-gloss commercials. Their view: the ads should be of a quality befitting a President. The Tuesday Team was happy to oblige. "For the Madison Avenue guys, that's the way they...
Roberto C. Goizueta, 52, board chairman of Coca-Cola, the parent company of Columbia Pictures, on his lack of box-office acumen: "When I came out of [Columbia's] Ghostbusters, I thought, 'Gee, we're going to lose our shirts...