Word: colas
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
Nevertheless, there have been some stunning recent soda successes. Coca-Cola's new diet Coke, which was introduced last July, is already a brisk seller. For years, the company had feared that putting its famed name on any other product would diminish the sales and standing of the flagship brand. But to the company's surprise, nearly two-thirds of diet Coke sales are coming from new soda drinkers or from other companies' brands...
...space in groceries and supermarkets, where some 52% of all sodas are sold. That battle favors giants like Coke and Pepsi, which have vast sums to spend on the discounts, giveaways and promotions that can help persuade retailers to make room on shelves. Says Brian Dyson, president of Coca-Cola USA: "Some brands are going to suffer reduced space. Others will be dropped completely...
...brands, but it has lacked the muscle to win a substantial market share for itself. Still, Royal Crown's $16 million 1982 profit was 3% above the 1981 result. The firm attributed the gain to the growth of caffeine-free RC100, which it brought out in 1980. Says Cola Division President Fred Adamany: "We're attracting new customers and brand switchers to this market. If there's a problem, it will be in not having enough decaffeinated cola to meet demand...
...that "America is turning 7Up!" could not keep the lemon-lime drink from falling behind Dr Pepper in market share. But last year Philip Morris seized on rising public fears about caffeine and proclaimed that 7Up "Never had it. Never will." The company also launched Like, the second decaffeinated cola after Royal Crown. Recalls Seven-Up Vice President Guy Smith: "Since 60% of the soft drinks are colas, Philip Morris wanted to be where the action...
...stunned Coke and Pepsi, which insist there is nothing wrong with normal levels of caffeine. Last July, however, Pepsi introduced decaffeinated versions of regular Pepsi and Diet Pepsi, and both have done well. "They have gone far beyond our wildest expectations," says Rick Sharp, marketing manager of Pepsi-Cola Bottling in Los Angeles. Pepsi now has 50% of the decaffeinated cola market, which reached about $200 million last year...