Word: colas
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...seeking pinstripe talent skilled in the Big Business techniques of mass marketing. In the past six months, Valley firms have lured several officers away from major American corporations. Apple, a pioneer in personal computers, has hired a new chief executive: John Sculley, 44, who was president of Pepsi-Cola. Osborne, the leading maker of portable computers, recruited as its chief executive Robert Jaunich, 43, former president of Consolidated Foods. Atari, a strong force in home computers as well as video games, has snared a string of executives from such companies as Polaroid and Bristol-Myers...
...Japanese already have McDonald's stands, Revlon cosmetics plants, Coca-Cola, American blue jeans and dubbed Hollywood westerns. So why not a Disneyland of their very own? No reason, of course, and this week they get it. After two years of construction, the biggest Disneyland of them all opens Friday on 202 acres of landfill in Tokyo...
...Reed, the foreign nature of most aspects of Central American life were contrasted every now and then by familiar bits and pieces of U.S culture that have spread to the area Coca Cola, a couple of first run movies, a poor quality Pink Floyd cassette. All these things provided welcome reminders of home...
...didn't take long for me to realize that Italy was different. I had landed an internship with Coca-Cola in Milan and on my first day I showed up at the office bright-eyed and bushy-tailed, eager for a challenging summer work experience...
...with a special process to package a fresher-tasting orange juice. It has mounted a classic P & G campaign to promote Citrus Hill brand juice in Iowa and Indiana with cents-off coupons, free samples and a TV advertising blitz. This venture marks another bold confrontation with Coca-Cola, which makes Minute Maid, the bestselling orange juice...