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...arts festival with $450,000 in support from American Express. Only a fourth of the anticipated crowd showed up. Such misadventures have not deterred the city of Chicago. Many companies back its summer Chicago Fest. Annual cost: about $6 million, almost $700,000 of it from Coke, Pepsi, RC Cola, Budweiser and Miller, among others...

Author: /time Magazine | Title: Sponsormania | 12/13/1982 | See Source »

...beautiful drink--for beautiful people" is being challenged, not by a competitor, but by its own parent firm, Coca-Cola Bottling...

Author: NO WRITER ATTRIBUTED | Title: Coca-Cola Adds 'Diet Coke' to Its Low-Cal Soft-Drink Arsenal | 12/7/1982 | See Source »

...streets with [Diet Coke] today and the orders are staggering," a Coca-Cola executive said yesterday. Tab is currently the world's most popular diet soft drink...

Author: NO WRITER ATTRIBUTED | Title: Coca-Cola Adds 'Diet Coke' to Its Low-Cal Soft-Drink Arsenal | 12/7/1982 | See Source »

...Coca-Cola Company added Diet Coke to its soft drink roster to "expand in an expanding market," John E. Bazaire, central division manager of New England Coke, said yesterday...

Author: NO WRITER ATTRIBUTED | Title: Coca-Cola Adds 'Diet Coke' to Its Low-Cal Soft-Drink Arsenal | 12/7/1982 | See Source »

...counselors are helping," Donovan added, saying, "It's becoming acceptable not to drink," and noting that 19 fraternities have now installed Coca-Cola taps next to those for beer...

Author: By Catherine L. Schmidt, | Title: Peer Counselors at Dartmouth Give Students Alcohol Advice | 11/20/1982 | See Source »

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