Word: colas
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...Storm in a Cola Cup The demonstrations against high pesticide content in Coke and Pepsi are curious [Aug. 21]. Since such complaints come up only in India, one can assume that the problem lies not with the syrup concentrate but with the water used to make the soft drink. It is not the first time the Centre for Science and Environment has made such allegations. If it were serious about contamination, it would have targeted the boards supplying drinking water to billions of people rather than raising its voice against the two soda companies. The fact that Kerala's government...
...field got a high-profile, scholarly boost two years ago when a study by Baylor College of Medicine in Houston - which was published in the academic journal Neuron - used FMRI technology to determine that cola drinkers subconsciously have warmer feelings for the Coca-Cola brand, and that gives Coke an edge over Pepsi, even though Pepsi performs as well as Coke in blind taste tests. Brain scanning is the field's dominant technology, but other technologies and techniques are used as well, often in conjunction with FMRIs. Magnetoencephalography (MEG), a technology that can read electrical signals pulsating from brain cells...
DIED. Robert Hoffman, 59, sharp-witted former Coca-Cola executive and philanthropist who in 1969, along with two fellow Harvard students, co-founded the pioneering satirical magazine National Lampoon; of leukemia; in Dallas. The magazine, an offshoot of the Harvard Lampoon, took wry, sometimes outrageous jabs at the rich and famous. In a photo essay it once posited that Richard Nixon, then serving his first term in office, was in fact dead...
...several coworkers found themselves staring at a Coke machine that attracted one [an error occurred while processing this directive] customer every 20 minutes. "We thought, this is crazy," it could be doing so much more. Crowley called an old friend, Clyde Pereira, the chief information officer at Coca-Cola HBC, the company's European distributor, and told him he could make Coke's machines more profitable. Similarly, in early 2005, Stuart Farrell, retail development manager for mobile operator Vodafone UK, and Ralf Pearson, project manager at UTL, a logistics company that works with Vodafone, were discussing ways to improve distribution...
...soft-drink giants are less delighted. Coca-Cola says its drinks have been rigorously tested by independent laboratories and conform to strict quality standards, and both companies have taken out newspaper ads challenging the CSE's research methods and findings. Unconcerned, Narain counters: "We are not in this to prove Pepsi and Coke wrong-and as long as we get those standards, I don't give a damn if they prove me wrong...