Word: colas
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Wielding signs supporting Harvard workers, shaking Pepsi and Dr. Pepper can noisemakers, and pounding makeshift drums, nearly 40 demonstrators marched in a circle outside the Holyoke Center yesterday, demanding that Harvard discontinue its Coca-Cola contract and provide better working conditions for Harvard’s employees. Chanting slogans like “What’s disgusting? Union busting! What’s outrageous? Harvard’s wages!,” protestors moved from the Holyoke Center to the Harvard University Dining Services headquarters to University Hall, where the administration was filtering in to a 4 p.m. Faculty...
...that surprising, then, that many national advertisers such as Unilever, Coca-Cola and McDonald's are reconsidering billboards in their ad mix. "Outdoor now has a place in the media-planning process," says Wally Kelly, CEO of CBS Outdoor. Coca-Cola is coming back outdoors full throttle this month to advertise its new beverage, Coca-Cola Blak, and its new global slogan, "The Coke side of life." According to senior vice president Katie Bayne, the brand will run ads on the top 10 boards in 28 national markets. Last year she advertised in only 10 markets. "Our target consumers...
Arizona is one of the players that has turned the entire soft-drink industry on its head. Teas, sports drinks, bottled water and energy drinks, once considered niche players, are driving the market, while the once invincible colas have lost their crown. "Carbonated beverages are in serious trouble," says Tom Pirko, president of BevMark, an industry consulting firm. Shipments of soda slipped 0.7% in 2005, says Beverage Digest--the first annual decline in 20 years. Coca-Cola's flagship, Coke Classic, was down 2%; Pepsi-Cola fell 3.2%. And soda is absorbing some of the blame for America's obesity...
...black can--a bizarre combination that promises to keep you up all night while helping your heart. Don't be surprised if Vultaggio finds another hit. "People see something exciting, and they remember it," he says. "Think they remember the first time they had C2 [Coke's low-calorie cola]? I doubt it." Sure, you can take the CEO off the street. But that doesn't mean he can't still hurl some bricks...
FM’s spread in Eliot dining hall featured Boylan’s Cane Cola, Tab, A.J. Stephan’s Sarsparilla, and Malta Goya alongside big names Coke and Pepsi. While a few students chose the cup of Pepsi as their favorite, 70% of those polled picked Coke as their drink of choice...