Word: colas
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...fish-out-of-water sitcoms free as air for generations of Americans. A future audience willing to buy its way out of commercials is an audience that could go tragically unaware of new KFC menu items. So we may see more product placement--not a case of Coca-Cola washing up on the island in Lost, but more seamless "embedding," such as when media buyer Magna Global Entertainment helped produce the Bravo reality show Blow Out, about a beauty salon, to get clients' products on the show. "There are different ways to get your word out," says Magna Global chairman...
...events is a dream come true. Ledger is not one of them. "In a way, I was spoon-fed, if you will, a career. It was fully manufactured by a studio that believed that they could put me on their posters and turn me into their bottle of Coca-Cola, their product," he says, his fingers fidgeting with anything he can find--a pencil, his scraggly beard, his beat-up old Samsung phone, the buttons on his army-style coat. "I hadn't figured out properly how to act, and all of a sudden I was being thrown into these...
...feet”). These rhetorical tics are part of an effort to make the writing conversational. Chouinard tosses in everything from the second person to quips like, “When I die and go to hell, the devil is gong to make me the marketing director for a cola company” and “Get out of the kitchen if you can’t stand the heat.” This folksy tone is stiff and unconvincing. The book also occasionally reads too much like an advertisement for Patagonia. Admittedly, publicity is one of the intended...
...Decaffeinated coffee was found to have very similar results to caffeinated coffee, while the results for tea were inconclusive. The study did find a link between hypertension and drinking caffeinated soft drinks. “There’s a suggestion that, if you’re increasing your cola intake, there may be a slight increase in the risk of high blood pressure,” Curhan explained, adding that the team suspected this was due to some compound found in the drinks other than caffeine. The results were true for caffeinated and decaf varieties. However, Dr. Soheyla...
...watch our brains work as they test their products? A recent experiment by Read Montague, a neuroscientist at Baylor College of Medicine, may be laying the groundwork for just that. In an experiment last year, he scanned volunteers' brains as they drank samples of Coke and Pepsi. When the colas were not identified, the tasters showed no particular preference for either. But when they were shown the iconic red-and-white label, they expressed a huge preference for Coke, irrespective of which cola they were actually sampling. Coke's logo, the scans showed, lit up areas in the brain associated...