Word: colas
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...multicolor prototype bottle called Love Being is hardly the kind of packaging you would expect from straitlaced Coca-Cola. But with soda sales sagging, the company is showing some new verve, assembling an international team of marketing specialists to create what it hopes will become the shiny embodiment of liquid cool. Coke is introducing a mod series of bottles called M5 to try to perk up its 119-year-old cola while launching some slick new drinks to recharge a business that has been slowly losing momentum...
Since 1999 the throw weight of conventional advertising has been ineffective at stopping a steady slide in regular-cola consumption, which is falling by more than 6% annually. "People are reaching for products they perceive to be healthier," says Gary Hemphill, director of Beverage Marketing Corp., a research firm based in New York City. So when Neville Isdell, 62, came out of retirement last year to become Coca-Cola's CEO, the 35-year Coke veteran had an understandable thirst for change...
...Empowering You” event for freshmen, Travia printed messages on napkins and cups in hopes of prompting responsible drinking discussions over cookies and cola. He plans on distributing thought-provoking Nalgene bottles to sports teams, and both athletes and non-athletes alike will receive informative, neon-colored pens, available at the health fair in mid-October. “Most Harvard students (93%) don’t let alcohol interfere with academics,” reads one pen, sourcing the info to a National College Health Association survey from...
...ravages Boston, it upends Lydia's life, claiming many loved ones as well as any semblance of a comfortable existence. Meanwhile, Driscoll is building QD Soda into a Coca Cola--like conglomerate...
...ahora la presidente del fondo, y ha volcado su experiencia de negocios en ?l con el objetivo de expandir sus operaciones. Su trabajo es captar estudiantes -que ella llama clientes- a trav?s de reuniones celebradas en 51 mercados claves. Al mismo tiempo, donantes corporativos como Ford y Coca-Cola le agradecen que hable lenguaje que ellos entienden: resultados por la inversi?n. The Lilly Endowment, una fundaci?n filantr?pica privada, qued? tan impresionada que le don? un cheque de $50 millones. Celebridades como Jeff Garc?a y Cheech Marin se han unido a la junta de HSF. ?El resultado? 7,500 estudiantes tienen...