Word: colas
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...local distributors. Some recalled being stopped on the street in recent weeks by angry and argumentative Coke drinkers. "The consumer resented the fact that we put a flavor out there and said. 'This is what you're going to like,' " observed Frank Barren, corporate secretary of Rome Coca-Cola Bottling in Georgia...
...experience has taught many bottlers a lesson. "What Coca-Cola didn't realize was that the old Coke was the property of the American public," says Bobby Wilkinson, president of Huntsville Coca-Cola Bottling Co. in Alabama. "The bottlers thought they owned it. The company thought it owned it. But the consumers knew they owned it. And when someone tampered with it, they got upset...
...1950s, many drinkers were beside themselves. If God had wanted Coke in 10-oz. bottles, he would not have created the traditional, green-hued 6l/2-oz. bottle. "People raised hell with me and said it didn't taste the same," said Crawford Johnson, president of Birmingham's Coca-Cola Bottling Co. United. "I told them, 'We put the same ingredients in it that we put in the little bottle.' But the difference between then and now is that we never took the 6½-oz. size off the market...
...Seattle, Gay Mullins, 57, a retired real estate investor, became a national celebrity by issuing anti-new-Coke buttons and T shirts, setting up a hot line for disgruntled callers and threatening to bring a class-action suit to make the old recipe public. Mullins organized the Old Cola Drinkers of America, whose aim was to bring back the beloved soft drink. It did not matter that Mullins, in two blind tests, expressed a preference for new Coke over old Coke. He wanted his rum-and-Cokes to be just the way they always were...
...triple the normal price. When they were gone, Overstreet began contacting foreign bottlers to import the drink, which has not yet been replaced by new Coke abroad. His search took him from England ("It didn't taste right") to Mexico, Puerto Rico and finally Brazil. On the day Coca-Cola disclosed that it was reviving the old beverage, a Rio bottler was about to ship Overstreet 300 cases of Brazilian Coke, the first of up to 10,000 cases. In a mild panic, the California merchant hastily canceled the deal...