Word: colas
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...rally to protest the new Coke in San Francisco's Union Square: "At first I was numb. Then I was shocked. Then I started to yell and scream and run up and down." Archrival Pepsi professed to be just as delighted. Crowed Roger Enrico, president of Pepsi-Cola USA, about new Coke: "Clearly this is the Edsel of the '80s. This was a terrible mistake. Coke's got a lemon on its hands, and now they're trying to make lemonade." On Wall Street, though, Coke jumped $2.37 a share on the announcement, while PepsiCo stock sagged 75¢. In Washington...
...Coke discovered to its sorrow, fiddling with the formula for the 99-year-old beverage was an affront to patriotic pride and perhaps more. "Some people felt that a sacred symbol had been tampered with," said Robert Antonio, a University of Kansas sociologist. Glenwood Davis, marketing manager for Coca-Cola Bottling in Roanoke, Va., said that he received a letter from a woman who said, "There are only two things in my life: God and Coca-Cola. Now you have taken one of those things away from...
Even after the decision to bring back Classic Coke, company officials were still not quite sure what had hit them. "We did not understand the deep emotions of so many of our customers for Coca-Cola," said President Donald R. Keough. "It is not only a function of culture or upbringing or inherited brand loyalty. It is a wonderful American mystery. A lovely American enigma. And you cannot measure it any more than you can measure love, pride or patriotism...
Everything looked different on April 23, when Coca-Cola Chairman Roberto Goizueta introduced the new Coke, which the firm called "the most significant soft-drink development in the company's history." Gushed Goizueta at the time: "The best has been made even better...
Coke's change was immediately greeted by angry protest. For three straight months, Coca-Cola headquarters received some 1,500 phone calls daily, as well as a barrage of angry letters. Wrote one correspondent: "Changing Coke is like God making the grass purple or putting toes on our ears or teeth on our knees." Among the most common complaints: new Coke was dull and watery and tasted distressingly like Pepsi...