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...thousands of loyal Coca-Cola drinkers who are dismayed that Coke has tampered with its once unbeatable taste [ECONOMY & BUSINESS, June 24]. Nothing is sacred anymore. Anita Clarahan Chelsea, Mass...

Author: /time Magazine | Title: Letters: Jul. 22, 1985 | 4/12/2005 | See Source »

...used to hate Coca-Cola. It was flat and tasted like syrup. I now will buy only new Coke. Virginia Myers Aston...

Author: /time Magazine | Title: Letters: Jul. 22, 1985 | 4/12/2005 | See Source »

...into the fray. Last Tuesday evening he held a reception for congressional leaders of both parties under the oak tree in the Rose Garden. It was at this "Oak Tree meeting" that the President surprised his guests by simply backing down on Social Security, agreeing to dispense with the COLA freeze...

Author: /time Magazine | Title: Exit the Whiz Kid | 4/12/2005 | See Source »

Wednesday, July 10, was C day in America. C for Coca-Cola. C for consumers. C for choice. It was the day that a powerful company in Atlanta felt compelled to return to Americans their national drink. When Coca-Cola announced last April that it was changing the taste of the world's most popular soda, it failed to foresee the sheer frustration and fury that the news would create. From Bangor to Burbank, from Detroit to Dallas, tens of thousands of Coke lovers rose up as one to revile the suddenly sweeter taste of their favorite beverage and demand...

Author: /time Magazine | Title: Coca-Cola's Big Fizzle | 4/12/2005 | See Source »

Stung and swallowing hard, Coca-Cola reclaimed its birthright last week. In the most spectacular about-face since Ford walked away from its ill-fated Edsel in 1959, the company bowed to public pressure. It declared that old Coke would be restored to groceries, fountains and vending machines within a few weeks. At the same time, the firm said it intended to have its soda and drink it too. Old Coke will return as Coca-Cola Classic. The new Coke that ignited the outrage will remain the flagship brand...

Author: /time Magazine | Title: Coca-Cola's Big Fizzle | 4/12/2005 | See Source »

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