Word: colas
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...successful consumer brand, Tawfik Mathlouti would be a happy man by now. Mathlouti is a French Muslim lawyer who vigorously opposes U.S. foreign policy in the Middle East and believes the world should protest it by boycotting American products. In the fall of 2002, he began marketing Mecca-Cola, a distinctly non-American imitation of Coca-Cola, in France, Britain and elsewhere in Europe...
...perfect. Polls showed that many Europeans were upset with the U.S. and less inclined to buy its brands. Mathlouti reaped acres of free publicity, especially in France, where the Iraq war was deeply unpopular and Muslims account for about 10% of the population. Yet after a promising start, Mecca-Cola has fizzled. In France, its biggest market, sales dropped about 10% in 2004; its market share there is negligible--1% or less...
Though he has now run the show solo for 12 years, it probably looks exactly like it did during the Carter Administration. Under the harsh glow of fluorescent lights, throw-backs like an old-school beer price guide and a retro Coca-Cola refrigerator scatter the floor. Newspaper clippings yellowed with age and old photos line the wall behind the counter...
...Coca-Cola slashed its Spanish-language TV-advertising budget 48% in 2003, then reversed course, promising to spend an additional $350 million to $400 million on advertising, with a percentage dedicated to the Hispanic market. In November new CEO Neville Isdell said Hispanics are one of Coke's three most important growth segments for North America (young people and baby boomers are the others...
...sprayed half and drank half." CHINNA KOTESHWAR RAO, farmer in India's Andhra Pradesh state, on the growing practice of using cola as crop pesticide. Coca-Cola calls such use of its product "totally ineffective...