Word: colas
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Remember the Pepsi Challenge? It was what we can call a "Classic" example of the limits of Blink-style thinking. According to Gladwell, Coca-Cola executives were so distraught over statistics showing that Pepsi beat Coke in those blind, one-sip face-offs that they came up with New Coke. New Coke beat Pepsi in taste tests, but it flopped spectacularly in the market. The geniuses at Coca-Cola had forgotten that the real world is very different from a focus group. Nobody drinks Coke blind, nor do they just take one sip. Consumers drink a whole can, and that...
...sugar in the meals. Food-service provider Aramark, for instance, offers popular dishes like penne Alfredo made with less fat. Pizza Hut has reconfigured its school pizza to meet the new fat requirements. Frito-Lay brought in baked chips rather than fried ones and cut portion sizes. Coca-Cola, Pepsi and Nestlé hustled in healthier new offerings...
...reproach, suing to hold WorldCom executives accountable for investor losses and helping lead popular, triumphant crusades for boardroom and executive-suite overhauls at the New York Stock Exchange and Disney. But earlier this year, CalPERS moved from the spotlight to the hot seat when it withheld support from Coca-Cola director and shareholder hero Warren Buffett because Coke's independent-auditor policy was allegedly too lax. At the time, John Castellani, head of the prestigious Business Roundtable, said the CalPERS attack on Buffett was "an absurdity." Then, when CalPERS targeted management at Safeway Inc., the grocer that took a hard...
Americans traveling in Europe, where their dollars don't go very far, are feeling some pain. While vacationing in Paris last week, university professor Maria Armanda was surprised to find "a bottle of Coca-Cola outside the bus stop was $2.60. That's unheard of! I needed the caffeine, or I wouldn't have bought it." Trina Chang, a Californian backpacking through Europe, says, "We were going to buy two oranges this morning, but they cost so much, we put them back. It's so expensive, it's so sad." More important, the cost of foreign goods...
...over-the-counter diet supplement, before her doctor prescribed a combination of the antidepressant Prozac and the narcolepsy drug Provigil. Carolyn Moncel, 36, who works as a virtual assistant from her computer in Paris, France, fuels her 16-hour shifts with two or three liters a day of Coca-Cola supplemented by 10-minute naps. Betty Sanders, who has worked the graveyard shift at the Dallas U.S. Postal Service Processing Center for more than 18 years, has rejiggered her entire metabolism. She eats dinner at 5 p.m., hits the mattress from 7 until 10, and naps for 15 minutes during...