Word: colas
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...growing at 30% a year. Rajeev Bakshi, chairman of Pepsico India, pushed the same idea a step further. "We took the variable of nationalism," he says. Earlier this year, for the Cricket World Cup, a sporting event in India of Super Bowl importance, Pepsi launched a fluorescent-blue cola matching the color of the wildly popular national cricket team. A television ad for the soda showed a blue-clad movie actor bluntly saying, "Drink Pepsi Blue. Cheer for the men in blue...
...orange, and his lemon-lime is crisp and tart, not sugary. Fizzy Lizzy is a line of natural beverages made using only fruit juices and seltzer. Steap Green Tea Sodas is the first brand to be certified organic. Steap's microbrewed drinks come in such traditional flavors as cola, root beer, orange and lemon dew, but contain no additives or refined sugars. --By Lisa McLaughlin
...forlorn pet owner summoning his tiny, unimaginatively named dog. It is the sound of marketing, the remix of an old mambo song that has gone from TV spot to hit single and the word on millions of lips. And it's all brought to you by Coca-Cola - not that you'd know from listening to the song. In a cluttered marketplace, advertisers need to be different. Traditional ads repeating a brand name 30 times in 30 seconds no longer stand out. So European advertisers are turning to stealth crossover techniques - creating radio and TV shows, and teaching the world...
Bryant has two constituencies to worry about: 12 jurors and the tens of millions of his fans whose approval pushes Nike, Coca-Cola and McDonald's to pay big bucks for his face. Every athlete's endorsement agreement has a public disrepute clause that lets the sponsor duck out if, as one contract reads, "any party or its principal(s) is indicted on a felony criminal charge of moral turpitude...
...They allege that nine Coca-Cola bottling employees have been murdered over the past 12 years. Union leaders accuse bosses of allowing paramilitaries access to the plants to scrawl graffiti on the walls and intimidate workers. "We're living in anguish and terror," says Sinaltrainal president Luis Javier Correa, himself the target of death threats. "Coca-Cola has an ethical and moral commitment to its workers and we're trying to make it accountable." Coca-Cola denied any responsibility for the violence. "We and our bottling partners operate in accordance with local laws, and contribute to the communities we serve...