Word: colas
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...bullied, threatened or intimidated" by the NCWO, which represents such groups as the American Nurses Association and the League of Women Voters. "We do not intend to become a trophy in their display case," Johnson declaimed. Then, in an unprecedented move, he booted the Masters' sponsors--Citigroup, Coca-Cola and IBM--so the companies wouldn't face criticism by association. The commercial-free move will cost the club some $7 million in forgone revenues...
...whole arsenal," says Seth Matlins, who runs marketing for Hollywood talent agency Creative Artists Agency, which helped land Coke a high-profile role on Fox Broadcasting's summer talent-contest hit, American Idol. (Notice that instead of the standard green room for guests waiting backstage, there's the Coca-Cola Red Room with curvy red couches that look suspiciously like the Real Thing's logo...
...brand of malt drink with Smirnoff Ice, which is deemed fit for the airwaves. Many other distillers are touting their flavored malt beverages to go up against the beer companies--and get exposure. Drinks such as Bacardi Silver, Captain Morgan Gold (also by Diageo), Jack Daniel's Hard Cola, Skyy Blue, Sauza Diablo, Smirnoff Ice and Stolichnaya Citrona contain no distilled spirits but look a lot like their hard-core siblings...
ETFs are stock funds that trade on an exchange like common shares of IBM or Coca-Cola. The first ones were launched in 1993. Amid heavy marketing by key players, including Barclays Global Investors and Merrill Lynch, asset growth has taken off in recent years, swelling nearly ninefold since 1998 to $88 billion in the U.S. etf inflows this year have already doubled the total from all of last year. ETFs have proved so popular that Barclays extended its line in July to include bonds, the first ETFs of that type. It's now possible to build a well-diversified...
Meanwhile, Coca-Cola and Pepsi officials are scrambling to undo P.R. and ecological damage caused by the painting of soft drink logos on rocks along a 50-km stretch of the beautiful Manali-Rohtang Pass in the Indian Himalayas. India's Supreme Court demanded to know why someone thought it was clever to use scenic boulders as billboards. Company representatives said they knew nothing of the graffiti, blaming local franchisees instead. Now the companies are trying to decide how to remove the paint without doing further harm to the delicate mosses that cling to the rocks. We hear colas will...