Word: cold
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Dates: during 1960-1969
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While none of the networks is ready yet to line up 100% for or against hot or cold programming, TV decision-makers are nevertheless pondering McLuhan's implications. They have already seen that some of the most adventurous and entertaining productions on the screen are the TV commercials that get their messages across through imagery rather than hot, hard sell. Eastern Airlines' Miami campaign, for example, shows a smoke-filled nightclub scene in which dancers gradually emerge through the murk. It's pure McLuhan, and it sells tickets...
...worked ten-hour days in temperatures that ranged from below freezing to more than 90° F. The volunteers lived at the base of Masada in tents that were occasionally blown away by fierce desert winds, used open latrines, and got all of their water (cold) from two pipes that the Israelis had laid across the desert...
...Nazi father-an illiterate foot soldier who rose to the rank of general and then seized the throne-the Shah came to the palace as a spoiled young man interested mainly in pretty girls and flashy cars. He had plenty of oil money to spend, and the unqualified cold-war backing of Washington, which saw him mainly as an anti-Communist with a long border with Russia. For ten unremarkable years, he lived in luxurious disdain of the welfare of his countrymen. Then along came a crusty old nationalist named Mohammed Mossadegh, who as Premier nearly overthrew the Shah...
...embarrassment. In his private life, the Shah can unbend. He and Empress Farah-with their three children, Crown Prince Reza, 6, Princess Farahnaz, 4, and Prince Ali Reza, 17 months-live in Teheran's Saadabad Palace in the summer, move to the better-heated Niavaran Palace when the cold weather comes. The Saadabad has been equipped with a regulation bowling alley, and the Shah uses it at least once a week. He also watches spy movies and operates model trains. He no longer roars around Teheran in a Ferrari, but is a jet pilot with 5,000 hours...
...Berliner who, as a student in 1948, helped found the Free University in West Berlin in protest against dictatorial Communist policies at the old Berlin University in the city's East sector. He seemed well-suited to talk some reason into the heads of West Berlin's cold-war-weary Socialists...