Word: coldsnap
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Dates: during 2000-2009
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...Although Fredric Baur earned a Ph.D. in organic chemistry and served in the Navy as an aviation physiologist, the Pringles can proved his biggest hit. At one point Baur engineered a freeze-dried, just-add-milk ice-cream product called Coldsnap. Despite a product team that included a young Steve Ballmer, now Microsoft's CEO, the elder Baur achieved more success with his can than the cone...
After leaving Harvard, Ballmer was accepted to Stanford Business School (SBS) but deferred for a year to work at Procter & Gamble as an assistant product manager, marketing such products as Coldsnap Freezer Dessert Maker and Moist ‘n’ Easy Snack Cake...
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