Word: coldspot
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Dates: during 1940-1949
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...first big chance came when Sears, Roebuck & Co. hired him in 1934 to dress up its Coldspot refrigerator, an ugly machine with a dust trap under its spindly legs, and corrugated shelves inside. Loewy moved the motor, from top to bottom, chopped off the legs, and installed the first non-rusting aluminum shelves ever to be used in a refrigerator. The Coldspot became a single smooth, gleaming unit of functional simplicity-and with it Sears' sales shot up five-fold by 1936. Loewy had been paid only $2,500 for the job (and had spent nearly three times that...
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