Word: coldspot
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Dates: during 1950-1959
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California has 118 in operation, and in San Francisco home freezers have squeezed out TV sets as the No. i seller in home appliances. In Los Angeles, Sears, Roebuck is selling its Coldspot freezers along with arrangements to stock them with food at 25% below retail prices; the Bank of America is financing the Sears food plan on six-month loans. Big Amana Refrigeration, Inc. (TIME, Jan. 16, 1950), which makes freezers for Maytag, got a head start on the freezer boom because one of its distributors, John Bess, pioneered one of the biggest food plans in the East. Through...
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