Word: cole
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Dates: during 1960-1969
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...EDWARD N. COLE, 52. vice president and general manager of the Chevrolet division, was named to the newly created post of group vice president in charge of all car and truck divisions. Cole, whose new job ranks just below Goodman's, was also elected to the G.M. board and the all-important executive committee...
...SEMON E. ("Bunky") KNUDSEN, 49, son of late G.M. President William S. Knudsen, and previously vice president and general manager of the Pontiac division, shifted into Cole's job at Chevrolet -one that his father held for nine years...
With customary inscrutability, G.M. itself offered no explanation for its moves, so the field was clear for non-G.M. auto executives to guess at their meaning. Most concluded that Cole and Knudsen are now in competition to succeed President John F. Gordon, 61, when Gordon reaches mandatory retirement age in four years...
...Cole (TIME cover, Oct. 5, 1959) is generally rated a slight favorite over Knudsen in the presidential stakes. A rare combination of engineer and articulate salesman, Cole learned his engineering at General Motors Institute, the company engineering school, was chief engineer at Cadillac and then Chevrolet before he took over Chevy in 1956. He directed the development of the Corvette sports car and the Corvair air-cooled, rear-engine compact. Last year, introducing Detroit to the sales potential of pizazz with his chromed-up Monza, Cole whipped Chevy to record sales of 1,730,000-the most...
...Maiden Aunts. Knudsen in personality and record is a subdued version of Cole. He came out of Massachusetts Institute of Technology in 1936, joined G.M. three years later. After hitches in the automotive, aircraft and diesel engine manufacturing divisions, he took over Pontiac in 1956 when it was looked on as a car good only for maiden aunts. Knudsen ripped off Pontiac's traditional chrome streaks, pepped up its engine and gave it gimmick features ("wide track." split grille). Result: while other medium-priced cars continued to slide, Pontiac jumped from sixth place in sales into a fight with...