Word: coleco
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...industry leaders the crunch arrived with spaceship speed. Until last year Atari and Mattel were the major competitors. Between 1979 and 1982 their profits surged from less than $80 million to $471 million, and the potential seemed unlimited. But their triumphs attracted a fleet of market invaders, including Coleco, Imagic, CBS, 20th Century-Fox, Parker Bros. Milton Bradley and Avalon Hill. By the end of last year, at least 30 firms were in the battle...
...Coleco has bought the rights to produce a home version of Dragon's Lair and hopes to have it ready some time next year. Some companies, however, think the technology of bringing laser videodisc games into the home may be tricky. Says Parker Bros.' Stearns: "We very much want to participate in the laser videodisc market, and we're exploring it. But to rush headlong into this area when the hardware hasn't been perfected would be foolish...
Osborne, of course, is not the only personal-computer maker having troubles. Victor Technologies of Scotts Valley, Calif., last week laid off 350 workers and announced it expects to lose money in the third quarter. Coleco, based in West Hartford, Conn., once again delayed delivery of the Adam, its new $600-to-$700 computer system, raising questions as to whether the product would be shipped in time for the Christmas selling season...
...Peanut is expected to sell for $600 to $700 stripped down; $1,300 with a monitor and other extras. Anticipation of its arrival has already driven down the stock price of competitors like Apple, Coleco and Commodore. Says Esther Dyson, editor of RELease 1.0, an industry newsletter: "It is like living under Mount St. Helens while it is rumbling. You can't rebuild your house until after the eruption...
...company now has a cash hoard of $900 million. Wall Street has halted its death watch: last year Chrysler's shares more than quintupled in price, from 3% to 17%. It was the second best 1982 showing of any stock on the New York Stock Exchange, surpassed only by Coleco Industries' rise from...