Word: coleco
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...stock on the N.Y.S.E. was Coleco Industries, the videogame manufacturer, even though it ended the year 28% below its 1982 high. Coleco, the creator of Donkey Kong, absorbed a swift kick in December after Warner Communications, owner of Atari, projected a fourth-quarter slump in earnings caused by disappointing videogame sales. Coleco suffered in the ensuing market selloff, but then it bounced back. Having started the year 6⅞, the Stock wound up at 36¾. By last Friday, it had risen another 5%, thanks to Coleco's announcement that 1982 earnings could be quintuple those...
Donkey Kong (Coleco Industries Inc.). Video games continue to crowd TV programs off the family tube. This one, probably the best translation of an arcade game to home use, boasts bemusing graphics and the most congenial cast (savage ape, imperiled heroine, undaunted hero) this side of Dallas...
Even the up-and-comers among video games were not spared. The stock of Coleco Industries Inc., which has a hit cartridge called Donkey Kong and a new console, ColecoVision, fell almost nine points in two days. Declared President Arnold Greenberg: "This is an inevitable initial reaction when the largest company in the industry says it has had disappointments. Some of the newer companies like us have really taken a large share away from Atari and Mattel." Coleco, based in Hartford, Conn., expects its sales to jump 180% this year, to $500 million...
...purists display the same enthusiasm for the Atari home version that your old English professor showed for the Classics Illustrated comic of Paradise Lost. No one denies, however, that the home market is where the major loot lies. Emerson, Coleco and Parker Brothers-who started a small living-room revolution with Monopoly in 1935-are jumping in. Mattel, which makes Atari's archcompetitor, Intellivision, says it has sold more than a million units at $249 and expects to be marketing 40 cartridges by December. One design will be based on an upcoming Disney movie called Tron, about a whiz...
Another big scorer will be Bally Manufacturing Corp.'s Midway subsidiary. It has sold more than 96,000 Pac-Man arcade games under a licensing arrangement with Namco Ltd. of Japan, and also holds royalty rights to virtually all Pac-Man spinoffs. Coleco Industries of Hartford, Conn., has come out with a battery-run table-top model, while Milton Bradley Co. will be offering a puzzle, a card game and a nonelectronic Pac-Man board game. In addition to a parade of toys, pajamas, lunch boxes and bumper stickers, there will be Hallmark cards and gift wrapping, Dan River...