Word: coleco
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...outsize price, like $200 million or so. At that time the company was hotter than hot, thanks to the board game it manufactures, Trivial Pursuit. But last week, when the company finally agreed to be sold, it went for a much smaller price: $75 million. The firm's acquirer: Coleco, the company that manufactures another smash hit, Cabbage Patch dolls...
Selchow's value has fallen because Trivial Pursuit proved to be a fad. The manufacturer's annual sales of the game plunged from $400 million two years ago to roughly $50 million now, estimates Paul Valentine, a toy-industry analyst. In contrast, Coleco's Cabbage Patch annual sales rose 11% last year, to $600 million...
...once more reducing to cliche the well-worn notion that violence on TV and in the movie theatre is bad for kids. Sly's Rambo is a bull in the china shop of a young child's mind. Naturally, toy stores are packed with Rambo toys. In the spring, Coleco will release its Rambo product line, coinciding nicely with the premiere of the Rambo Saturday morning cartoon series. The big screen, it seems, is only the beginning...
Aside from the malodorous one, He-Man may encounter his toughest rivals in the toy stores, where this year he will face the red-hot Thundercats, from New York City-based LJN Toys, and Sectaurs, a strain of insect-like warriors made by Coleco. To give He-Man some help, Mattel has introduced his shapely sister, She-Ra, which the company hopes will get girls interested in action figures...
Since radically fresh ideas surface so rarely, companies try to get all the mileage they can out of them. Coleco, which will have sold some 40 million Cabbage Patch Kids by the end of this year, has devised all sorts of ways to keep them alive. One trick is to sell them as twins ($80 to $85 a pair). Another is to dress them as world travelers, complete with international wardrobes and passports...