Word: coleco
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...prospective "parent" had to raise a right hand and vow undying love. Roberts has sold 250,000 dolls, many to adults for themselves, at prices ranging from $125 to $1,000. But the national madness began only when Roberts' Original Appalachian Artworks Inc. negotiated a licensing agreement with Coleco. The Coleco computers began churning out $25 models in Asian plants, giving each a slightly different face. Says Roberts: "I'm just amazed. Sometimes I just stand there watching, and no one knows that I'm the one who started...
...wardrobes that include School Days, Nightie-Night, Country Kid, Winter Warmer and so on, at about $9 apiece. Still ahead lie Cabbage Patch T shirts, shoes, games and who knows what else from other licensees. All of it, according to one perhaps rosy estimate on Wall Street, should earn Coleco $150 million...
...minute too soon. While Coleco has been reveling in the profits and publicity growing out of its cabbage patch, it has also been afflicted by delays and criticisms of its promising Adam home computer. There have been rumors (hotly denied by Greenberg) that the cost of launching Adam has left the company grievously short of cash...
Riding a roller coaster is a Coleco tradition. Maurice Greenberg, a Russian immigrant, started the Connecticut Leather Co. in Hartford in 1932 to sell supplies to shoemakers, but his sons Arnold and Leonard began conglomerating in the 1960s. They shifted from leather into plastics and soon became the world's largest manufacturer of above-ground swimming pools. That was a seasonal business, so they bought a snowmobile manufacturer and suffered heavy losses during the mild winter that followed. They admired Atari's pioneering home video game, Pong, and they made a fortune on an imitation named Telstar...
...Coleco was the best performer on the New York Stock Exchange in 1982, up from $6.87 to $36.75 a share. This year the Greenbergs put most of their chips on their Adam computer, to retail for less than $700, the first complete home system to sell for less than $1,000. They promised to deliver 500,000 units by Christmas, but all summer there were delays and reports of faulty equipment. Most experts think the Adam will live up to its promise, however, and by last week Coleco said belated deliveries were running...