Word: coli
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Dates: during 2000-2009
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...Taco Bell has had to close several restaurants because an outbreak of E. coli has made customers sick. As a result, Taco Bell is changing their slogan from 'Think Outside the Bun' to 'Puke Outside the Store...
...Creed should have held a news conference or made himself immediately available to reporters, says Jonathan Bernstein, president of Bernstein Crisis Management, a California-based consulting group. But the president has yet to do so, even as new cases of E. coli are reported. "Taco Bell is hiding behind the written word," Bernstein says. "The moment there is a threat to health or safety, that mandates the involvement and personal presence of the company's president. This action communicates to the public that the company cares and it ensures stakeholders that the company is doing the right thing...
...Wendy's finger episode turned out to have been a hoax. Taco Bell faces a more challenging public-relations task, since the E. coli outbreak could raise health concerns about the chain that will far outlast the specific threat...
...Fink suggests that Taco Bell replace all of its suppliers until the source of contamination is found. That's what he did while overseeing 2003 E. coli outbreak at Pat & Oscar's, a restaurant chain based in southern California. "Taco Bell needs to send a clear message to the customers that they are going the extra mile to protect them - that has not come across in anything I have seen yet," says Fink...
...Neither Bernstein nor Fink knows the details of Taco Bell's current crisis. But Fink, who also oversaw crisis management for the Jack in the Box restaurant chain when its E. coli outbreak in 1993 sickened 600 and killed four children, predicts that Taco Bell's troubles are just beginning. "I can tell you right now there's going to be class action lawsuits, a lot of litigation involved, and health department investigations," Fink says. "It's going to go on for a period of years, and Taco Bell needs to be prepared for it. I don't know whether...