Word: coli
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Arnold Schwarzenegger may soon have a new role on TV and print ads: pitchman for Popeye's favorite power food. It's part of an effort to bolster the sagging spinach industry, which got bruised this fall when bags of the leafy green were found contaminated with E. coli 0157 bacteria. Nearly 200 people became ill-- and three died--after eating the tainted spinach, which was traced to California-based Natural Selection Foods. The company is now testing its produce for bacteria, and kids will just have to start eating their greens again...
...while leaving ourselves exposed to real ones. Six Muslims traveling from a religious conference were thrown off a plane last week in Minneapolis, Minn., even as unscreened cargo continues to stream into ports on both coasts. Shoppers still look askance at a bag of spinach for fear of E. coli bacteria while filling their carts with fat-sodden French fries and salt-crusted nachos. We put filters on faucets, install air ionizers in our homes and lather ourselves with antibacterial soap. "We used to measure contaminants down to the parts per million," says Dan McGinn, a former Capitol Hill staff...
Unfamiliar threats are similarly scarier than familiar ones. The next E. coli outbreak is unlikely to shake you up as much as the previous one, and any that follow will trouble you even less. In some respects, this is a good thing, particularly if the initial reaction was excessive. But it's also unavoidable given our tendency to habituate to any unpleasant stimulus, from pain and sorrow to a persistent car alarm...
...much more afraid of E. coli, because E. coli exists,’ says Haut. His tablemate Parker J. Meares ’07 agrees that Harvard isn’t the most likely target...
While federal testers found traces of the deadly E. coli strain in cow manure near a California spinach farm earlier this month, it is still unclear how the bacterium made its way into the processing plant...