Word: collar
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Dates: during 1930-1939
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Ingeniously the clothing trade, usually identified with Babbitry, is glorified by sophisticated treatment. An example is the story of the rise & fall of starched collars as reflected in the glorious reign and ignominious fate of the Arrow Collar Man -"a national idol who never lived." A chart showing the tumble of starched collar sales from 1919 (the advent of the soft shirt) is surrounded by colored reproductions of Artist Joseph Christian Leyen-decker's unbelievably handsome creation at critical stages of his career from the "merry Oldsmobiling" days of 1907 to the present. Captions tell the story...
...ANTICLIMAX. Starched collars went down for the count of nine in 1922, but fought back bravely in '23. He arose to the occasion, for this brief hour of rekindled glory. A trifle world-weary, and infinitely more sophisticated, the fan mail he inspired reflected the change. 'I am writing you a few lines to let you know that I would love to meet you some time.' . . . But gone forever was such lyric ecstasy as '. . . would that I but touch that natural wave, and tie thy tie as only woman can, and smile into thine eyes...
...Result. Five thousand Saxon jobless promptly volunteered. Many were of the class called "loafers on the Dole" (an average German dole-drawer draws two marks [48?] per day). Others were too young to draw dole payments, or disqualified. Out of all the clamoring 5,000 volunteers (many white-collar men and former clerks) the Government selected 120 Saxons for its experimental platoons, sent them...
...Philadelphia, summer was gone. A cold wind blew from the river and the streets were damp and cold. Frank Collins, 65, homeless & jobless, buried his fists in his armpits, dug his chin into his collar, walked until he stood before the open door of a garage. Inside it was not cold. He lay down on a running board, went to sleep. A few minutes later the car drove out, drove until Frank Collins tumbled from the running board into the street, where he lay still. A doctor said he had died in his sleep...
Companies in other industries jumped to take advantage of Steel's movement. General Motors Corp. knocked 10%-20% off the salaries of its 25,000 white-collar men. United States Rubber adopted a five-day week as its normal schedule -first step of its kind to be taken by a big U. S. corporation. U. S. Rubber salaries were reduced 1/11 in adjustment to the new schedule. Aluminum Co. of America, controlled by the Mellons, announced a 10% wage...