Word: collared
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Dates: during 2000-2009
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...better or for worse, however, butt cleavage fizzled out this summer. Its replacement is, to some, the most horrifying fashion trend since Europe adopted the merkin in the 1600s to prevent lice. The popped collar is ascendant...
...years past, golfers, sailors, and other sportsmen found it expedient to sport collared shirts. Constantly exposed to rain and sun, the owners of these collars sometimes “popped” them for protection. Unbeknownst to many today, the popped collar originated with Rene Lacoste, who, in 1929, wore his newly-invented short-sleeve polo shirt with the collar popped to protect against the sun while playing tennis. With the rise of the unfriendly-to-popping, indoor leisure style of Ralph Lauren in the 1960s, collar poppers had their first natural enemies...
...conflict began on a college campus, when, in 1968, collar popping was recognized by students in Princeton, New Jersey. They erected a vast Aztec-style temple complex dedicated to the popped collar on the site of today’s Frist Center. The conflict even extended to popular heroes of the day. Alan Shepard (from New Hampshire) popped his collar during his post-orbit press conference. John Glenn (from Ohio) did not. By the 1980s, popping one’s collar had become a fashion statement for sailors and rowers—golfers had given it up once sweater sets...
Thanks to rappers Usher and E-40, who referenced the popped polos in their songs, Lacoste and its collar-popping ways gained adherents from heretofore untapped markets. The pressure was such that the lines between Ralph Lauren non-poppers and Lacoste poppers began to blur. Fake L.A. gangstas of all races began to pop their collars, whether pony or alligator, in imitation of their idols, even though collar-popping was a decidedly East-Siiiide practice...
...This is a real, classical ‘man bites dog’ story,” Weitzman said. “This is a blue-collar kind of situation, so it’s highly incongruous, somehow, and that seems to have caught the public’s fancy in some degree...