Word: collaring
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Dates: during 1970-1979
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Smoother Image. For now, Wallace is content with his prospects in Florida. But he is considering entering primaries in Maryland, Wisconsin and Indiana to nibble away blue-collar support from Democratic contenders while pitching a national campaign based on law-and-order, busing and the economic plight of the little man. The same appeal - part populism, part demagoguery-won him 13.5% of the votes cast...
...button-downer boasts longer, narrower collar points, is cut more slimly and patterned more vividly than the old standbys. The new shirt is designed, in fact, to go with the fashionably tailored men's suits of recent vintage. But no one expects the button-down to become the cliche that it was in the '50s. Says Designer Bill Blass, who is among the pioneers of the button-down this time around: "I don't want men to wear only button-down shirts. It's just part of the whole fashion picture...
Brooks Brothers, however, merely sniffs at the trend and professes never to have noticed a slowdown. "We sell as many now as we ever did," says Vice President Ashbel T. Wall. Brooks has no plans to offer the longer-collar version now becoming so popular elsewhere, and will stick with the style that it has sold so well for so many years. "It's nice," he says, "to know you're right...
...office in South Dakota by hopping out of his car to talk to farmers in the fields. Though charming and often witty in conversation, he can be downright dull on the hustings. In deference to the youth vote, McGovern's hair has crept down over his collar and he has taken to wearing flashy mod clothes, but his failure to create any sense of drama about himself and his convictions is the despair of his staff...
...Morins chose to work primarily with men in the 17-to-28 age bracket who have committed misdemeanors. "We make a good team," Bill says proudly; he concentrates on the man while his wife does what she can for the family. He also belies the stereotype of the blue-collar worker as the grousing, Archie Bunkeresque bigot. He grew up in a tough Polish-American enclave in Minneapolis and is proud of the fact that he has worked since he was twelve years old. But he and Jean, who worked at a day-care center for mentally retarded children until...