Word: collars
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Long the bible of New York's ethnic and blue-collar communities, the News started to slip as its traditional audience moved to the suburbs. Circulation dropped from 1.9 million in 1975 to 1.5 million last spring. To stanch the flow, the News and the parent Chicago Tribune Co. decided to seek a new readership among New York commuters and affluent Manhattan residents. They launched Tonight as a sophisticated answer to Rupert Murdoch's sensation-mongering New York Post, which had the afternoon market all to itself. Clay Felker, who had founded New York magazine, was brought...
...other jobs. The only question remaining was how deep the cuts would go. Of the 320 slated to get the ax, 63 were in the editorial department (including virtually all the staff hired for Tonight) and the rest in advertising, circulation, administration and the paper's blue-collar crafts. Said one News editor: "It was like a Thanksgiving meal...
After a year trying to put a Brooks Brothers cravat on its blue-collar audience, Daily News officials are convinced that they have rediscovered their market...
...most turbulent years of America's Roman Catholic Church-few commentators were quoted more often than two priests, Fathers Eugene Kennedy and Andrew Greeley. Kennedy has since dropped his clerical title and is happily married. Greeley, a defender of both sensuality and celibacy, has kept his Roman collar, and his insider's anger at his church...
...Star's plight was similar to that of other big-city evening papers, which lost about 20% of their circulation between 1965 and 1979. The flight of city dwellers to the suburbs and the gradual postwar shift from a blue-collar to a white-collar work force have created an audience predisposed to morning papers. Today's reader goes to work later and has less time for reading a newspaper at the end of the day. Although television coverage offers less depth, it can provide much fresher news: many evening papers go to press before midday so that...