Word: collars
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...Deal coalition: union members, big-city residents, the young, low-income earners, blacks, Jews, Southerners (though his own late polls showed some slippage there). Only the Catholic vote was in serious doubt. Ford, by contrast, had similarly gained a solid lead among independent voters, the college-educated, suburbanites, white-collar workers, professional and managerial types. Once that breakdown would have meant a Democratic victory; no longer. According to Harris, where the old coalition accounted for just over 60% of the potential voters when F.D.R. rode it to victory in 1936, it accounts for only 43% now; the pro-Ford groups...
Concomittantly, there has been continuous growth in the white-collar sectors of the economy. These voters, so far unorganized into unions, tend to be more concerned about inflation than they are about unemployment and social welfare programs...
...district is one of the strangest in country. The eastern part of the district, Brookline and Newton, is Jewish and highly liberal. That is where Drinan is the strongest. Further west in Framingham, which has liberal-Jewish, blue-collar and moderate communities, and to the far west are Gardner and Fitchburg, which are Catholic, conservative and working-class. Of the approximately 500,000 people in the district, half are Catholic, 150,000 are Protestant and 100,000 are Jewish...
Framingham could be the pivotal town in the district. Mason must win a large majority of the vote there and stay fairly even in the rest of the distdrict to have a chance to win. Mason is now favored in Framingham, which has large blue-collar and middle class communities. State Representative Barbara Grey gives Mason a slighted edge in Framingham because he is better-organized and because of Drinan's liberal views on abortion, which are being criticized in local churches...
...Democrats' vote by 3 points, to 68% (v. 20% for Ford). His share of the independents' vote has gone up by 2 points, to 33% (v. 45% for Ford). Further, he continues to have a solid 50% (to 36% for the President) grip on the blue-collar vote, and also has made some inroads among professional and managerial voters. But he still trails Ford in that category...