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The NCAA is considering expansion for a variety of reasons. First, says NCAA senior vice president for basketball and business strategies Greg Shaheen, a broader field would give more athletes a chance to experience the thrills of March Madness. Second, more games gives the organization extra chances to promote its...

Author: /time Magazine | Title: NCAA Mulls Expanding March Madness. Are They Mad? | 3/18/2010 | See Source »

You can't blame the NCAA for looking after its finances. After all, college sports are a big-time business. And, proponents of expansion say, fans will soon get used to the bigger field. "Every time you had the tournament expanded, you had a lot of people who were against...

Author: /time Magazine | Title: NCAA Mulls Expanding March Madness. Are They Mad? | 3/18/2010 | See Source »

Despite such noble sentiments, expanding the tournament would still be a mistake. Sure, the NCAA could squeeze a few extra dollars out of the television networks by adding an extra round of games. But schools could also lose money if an expanded tournament devalues the regular season to the point...

Author: /time Magazine | Title: NCAA Mulls Expanding March Madness. Are They Mad? | 3/18/2010 | See Source »

If two teams know they'll be in a 96-team tournament, is their regular-season game as attractive a product? "I think we all in college basketball have to be certain that we try to protect what's so special about it," says Dan Gavitt, associate commissioner for the...

Author: /time Magazine | Title: NCAA Mulls Expanding March Madness. Are They Mad? | 3/18/2010 | See Source »

Bottom line: A 96-team tournament would prove too unwieldy. "If it's really just about the kids, don't stop at 96," says ESPN analyst Jay Bilas, who played at Duke in the mid-1980s. "Let all 3,400 Division 1 teams in." (There are 347 basketball teams in...

Author: /time Magazine | Title: NCAA Mulls Expanding March Madness. Are They Mad? | 3/18/2010 | See Source »

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