Word: collegefest
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CrewBlue was launched on Sept. 17 at CollegeFest, a marketing event in Boston geared toward students. During this event, the student ambassadors received hands-on experience promoting the JetBlue brand to their peers by offering raffles, giveaways, and JetBlue’s signature snack, Terra Blue potato chips...
Another feature of CollegeFest was BlueBetty, an Airstream RV which was unveiled earlier this summer. Fondly known as Betty, this mobile marketing vehicle simulates the JetBlue flying experience, complete with JetBlue aircraft seats and a chance to sample JetBlue’s in-flight entertainment system...
Classical music aficionados should note that Symphony Hall is holding an open house this Sunday to celebrate its centenary. Meanwhile, local band Seventeen and Irish group the Young Dubliners (see our album review) perform this weekend at CollegeFest at the Hynes Convention Center, which has apparently made one Crimson arts executive (unnamed, initials SC) all excited because there'll be-wait for it-the presence of two people from MTV's The Real World...
...WFNX CollegeFest (Hynes Convention Center): Angry Salad, Face To Face, Shootyz Groove, the Gravel Pit, Dispatch
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