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...spokesman for Collier's legal department at the national office in New York declined to comment on the company's grounds for appealing the FTC decision while the appeal still is before the courts...

Author: By David N. Hollander, | Title: The Almost Free Encyclopedia | 10/28/1969 | See Source »

...Collier's "unlawful" sales presentation, the FTC said, "included the solicitation of testimonials, the offer to place the basic volumes in a home as an advertising premium and the request for a ten-year commitment by the purchaser to keep the set up to date by purchasing Collier yearbooks at a nominal cost...

Author: By David N. Hollander, | Title: The Almost Free Encyclopedia | 10/28/1969 | See Source »

...sales presentation I was taught at the Louisville office of Collier's included all those features...

Author: By David N. Hollander, | Title: The Almost Free Encyclopedia | 10/28/1969 | See Source »

...spokesman at the Collier's national sales office in New York said the current appeal of the FTC decision is "an academic case because we've made extensive changes in our sales presentation." He declined to discuss the changes...

Author: By David N. Hollander, | Title: The Almost Free Encyclopedia | 10/28/1969 | See Source »

...knowledge, at least concerning practices in Louisville, is woefully in complete. And a Collier's regional manager, in charge of sales in one-sixth of the nation, was in the local office during my training and even attended some of the sessions at which we practiced our sales pitch...

Author: By David N. Hollander, | Title: The Almost Free Encyclopedia | 10/28/1969 | See Source »

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