Word: collier
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...boss of Crowell-Collier Publishing Co., Paul Smith set as his first goal the job of getting into the black. Last week, after 18 months on the job, he reached it. For the first time in nearly three years, Crowell-Collier (Collier's, American Magazine, Woman's Home Companion) showed a profit: $100,000 for the first half of 1955, v. a loss of $1,734,510 for 1954's first half. In this year's second quarter even Collier's, the company's biggest money-loser, brought in a profit...
...clear. Stripped of such Smith fog as "I want a magazine with scope, not scoop," he had one simple objective: to try to put the company on its feet. When Smith was named president more than a year ago, he knew he had a hard job ahead of him. (Collier's had just taken a drastic step to save itself by changing from a weekly to a biweekly.) But it was harder than he expected. Less than a month after he took over, he found that Crowell-Collier, once one of the richest U.S. publishers (Collier's, Woman...
Shake-Up at Collier...
...office high above Manhattan's Fifth Avenue, President Paul Smith of Crowell-Collier Publishing Co. last week summoned Roger Dakin, editor for the past three years of the company's most important, and sickest, magazine, Collier's. Smith had bad news for Dakin: he was fired. The same afternoon, Dakin was out of the office and his $25,000-a-year job. But the parting was amiable enough. "Roger just didn't seem to get my message," said President Smith. "If I knew exactly what Paul's message was," answered Dakin, "I guess...
...cost-cutting reduced Crowell-Collier's loss last year to $2,400,000, v. a $4,000,000 loss in 1953. Crowell-Collier's profitable book division helped reduce the loss. American and Woman's Home Companion have skirted in and out of the black, but both made money in the first four months of this year. Collier's, whose circulation guarantee is at an alltime high (3,700,000), is down 10% in ad pages this year, though its overall revenue is up 10%, thanks to a boost in ad rates. Smith's economies...